E3 2023 Canceled... but does it matter anymore?

E3... E3, if you haven't heard by now, it's canceled... again! Does it matter though?

The Entertainment Software Association (ESA) didn't have to let it go this route, they could have... and technically still could do a digital presentation (but they aren't). Did they wait to the point that people are now shrugging off the legendary Superbowl of video game events? I believe so.

Waiting around wasn't going to present them to emerging audiences, and more adults are hanging up their headsets more often because of time constraints (although we're challenging some to just try different games). Those who may have wanted to see them come back, they've begun enjoying other video game presentations. 

Is it all on them? Not at all, when you consider major publishers like Nintendo, Sony, Sega, Microsoft, Ubisoft, and Tencent reportedly withdrawing, but... you don't back down if E3 is something you want to happen. You double down, and fill those freaking slots!

Again, E3 could have gone digital this year, and these companies aren't the only ones around (duh of the day), but the ESA has to be willing to stand with Indie and other lesser-known companies. Look at Devolver Digital, I salute them because they aren't just crossing their fingers during the traditional game expo window, they're going in with a middle finger up + all their craziness. The ESA can learn a thing or two from them. 

I'm also disappointed because it's another year that opportunities are stripped from those who could've worked the event or done the work to deliver a digital showcase. It also is one less place where other developers and publishers were able to get shine. I don't know what they'll do for the sake of bouncing back, but if it gives the ESA solace... no one that's interested in game expos will just turn away E3.

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