Action Genre Generated $436M In H1 2021 – 104% Increase From H1 2020
Mobile games are the most lucrative segment of gaming and the lockdowns of 2020 resulted in a massive uptick in engagement. This momentum from 2020 seems to have carried over into 2021 as data from Sensor Tower shows widespread revenue growth for many mobile game genres in the US. Among all the major genres, the Action genre experienced the highest YoY revenue growth in H1 2021 compared to H1 2020 – 103.8%
The Action genre generated an estimated $435.7M in H1 2021 compared to an estimated $213.8M in H1 2020. Revenue from the Fighting subgenre generated the most revenue for the Action genre, amounting to $183.3M which is a 27.7% YoY increase. In terms of games, Genshin Impact was the largest revenue-generating action game after recording nearly $174M in player spending in the US for H1 2021.
The hyper-casual genre was the second-fastest-growing genre in terms of revenue after experiencing a 60.4% YoY growth from H1 2020 amounting to $59M. The third-fastest growing genre in H1 2021 was the Tabletop genre after experiencing YoY growth of 41.7% in H1 2021, amounting to almost $389M.
In terms of actual revenue size, the Puzzle genre generated the largest revenue out of player spending with $2.6B – an 18.6% YoY increase from H1 2020. The second-largest genre was the Casino genre which generated $2.5B followed by the Strategy genre which generated $2.2B. - Rex Pascual
