FTS: Gearbox Entertainment X Embracer Group

Embracer Group and The Gearbox Entertainment Company Successfully Complete Merger


FRISCO, Texas (April 6, 2021) – The Gearbox Entertainment Company and Embracer Group announced today that they successfully closed on their up to $1.3 billion merger agreement. Embracer and Gearbox announced in February of 2021 their intention to merge. With this, Gearbox Entertainment is the seventh operating group in the Karlstad, Sweden-headquartered Embracer Group, which has an extensive catalog of more than 240 franchises and more than 7,000 employees around the world. The merger fuels positions Gearbox for rapid growth with its robust IP catalog, AAA development studios, and North American publishing capabilities. 


“Our team is incredibly excited about the opportunity we now have,” said Randy Pitchford, founder of The Gearbox Entertainment Company. “Far from riding off into the sunset, we are now positioned to launch new IP, do more with our existing brands, grow our base of incredibly talented team members, and capitalize on new opportunities in our mission to entertain the world. This just the start."


With its 550 team members in Frisco, Texas, and Quebec City, Gearbox Entertainment is best known for its critically and commercially successful Borderlands and Brothers in Arms franchises and the development of award-winning, best-selling games in the Half-LifeCounter-StrikeTony Hawk’s Pro Skater007 James Bond, and Halo franchises.   


This was the largest merger that Embracer has undertaken. I am grateful to Randy and his entire team for their enthusiasm, creativity, and vision, says Lars Wingefors, founder and CEO of Embracer Group. "We are confident in Gearbox's long-term future within Embracer Group."


Juno Capital Partners and Union Square Advisors LLC acted as M&A and financial advisors to Gearbox on this transaction and Fenwick & West acted as legal counsel.


About The Gearbox Entertainment Company

The Gearbox Entertainment Company, LLC is an award-winning, independent creator and distributor of transmedia entertainment for people around the world. Gearbox Entertainment develops and publishes products through its subsidiaries, Gearbox Software and Gearbox Publishing. Gearbox Entertainment has become widely known for successful game franchises including Brothers in Arms and Borderlands, as well as acquired properties Duke Nukem and Homeworld, which it distributes across the world. Gearbox Software is an award-winning, independent developer of interactive entertainment based in Frisco, Texas. It was founded in 1999 by game industry veterans, and its first release was Half-Life: Opposing Force. Gearbox Publishing was established in 2016 with the goal of helping developers around the world bring their products to market while retaining their unique creative visions. More information can be found at www.GearboxSoftware.com.

- D. Hewitt

This is the first time I've ever heard of Embracer, but it's behind a lot of recognizable games. I like games in their catalog but some completely sucked, so I hope this is good news for Gearbox and not the deathblow. We know how big wigs can affect games, but if they increase or maintain quality then this will pay off.

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