FTS: It's morphin time as Eidos Shanghai become Gearbox Studio Shanghai

GEARBOX ENTERTAINMENT ANNOUNCES NEW SHANGHAI STUDIO

The company’s first expansion into Asia brings in local talent to work on award-winning games portfolio

 

FRISCO, Texas – November 15, 2022 – Eidos Shanghai is now Gearbox Studio Shanghai, according to news released today by Gearbox Entertainment. This will be Gearbox’s first expansion into Asia—an important market in the company’s long-term growth strategy. Gigi Ning, who previously led Eidos Shanghai, will continue leading the studio as General Manager and report into Gearbox Publishing San Francisco.

 

Gearbox Studio Shanghai brings years of local experience to the Gearbox family, with the team supporting numerous AAA franchises since their original inception in 2008. This experience, alongside a proven track record of hyper-localized marketing efforts, puts Gearbox Studio Shanghai in a strong position to provide immediate and meaningful support to multiple titles across the Gearbox portfolio.

“China is a hotbed of industry talent, and I’m confident Gearbox Studio Shanghai will be instrumental in our vision for international growth here at Gearbox,” said Yoon Im, president of Gearbox Publishing San Francisco. “With this addition, we greatly enhance our ability to engage with players in the Chinese market and work directly with local up-and-coming development studios.”

 

The team at Gearbox Studio Shanghai will join in Gearbox’s mission to entertain the world. Like all Gearbox team members, the employees in the new Shanghai studio will experience a dedication to creating an anti-crunch culture and competitive benefits.

“Bringing Gearbox’s vision and creative spirit to our local community is a goal we’re ready to take on,” said Gigi Ning, general manager of Gearbox Studio Shanghai. “Gearbox has so many fantastic stories to tell, and we’re excited to share those with the players here in China.” 

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