Mobile Gaming In The US To Hit $20B Revenue Mark In 2021
The mobile gaming segment accounts for the largest share of revenue of the entire US video game industry. In 2020 revenue from mobile games amounted to $18.3B after experiencing a growth of 19.5% in the pandemic stricken year of 2020. In 2021 revenue from mobile games is projected to increase a further 12.1% reaching $20.5B.
From 2021-2025 revenue from mobile games is expected to grow at a Compound Annual Growth Rate (CAGR) of 9.67% adding almost $10B in revenue by the end of the forecast period.
150M US Mobile Game Users In 2021; Penetration Rate To Pass 50% In 2023
In 2019 there were 136.6M mobile game users in the US which grew by 10.2% in 2020 to 150.5M. A further 5.4M users are projected to be added by the end of 2021. From 2021-2025 mobile game users in the US are projected to grow at a CAGR of 3.85% reaching 181.3M by the end of the forecast period.
The penetration rate of mobile games in the US is the highest in the world at 46.8% in 2021. In comparison, China, the world’s largest gaming market, only had the third-highest penetration rate at 38.8% for the same reporting period. Notably, the penetration rate for mobile games in the US is projected to breach the 50% mark for the first time in 2023.
In terms of age groups, 25-34-year-olds had the largest share of mobile gamers with 32.7%. Age grits 18-24 and 35-44 accounted for a similar share at 23.6% and 23.5%. 13.9% of mobile game users were from the 45-54 age group while a still notable 6.4% belong to the 55-64-year-old age group. | Rex Pascual
